Creating Impactful Content for Arab Women
In this episode of Impact Talk, Nadine Zidani sat down with Rana Askoul, Co-founder and Co-CEO of Khateera | خطيرة, an Arab women-centric creative house and digital media platform on a mission to mainstream and shape a progressive narrative for Arab women rooted in their culture and heritage.With its rich cultural focus and creative approach, Khateera celebrates the intelligence, courage, and heritage of Arab women while fostering social change.
Rana shares the story behind Khateera, the importance of anchoring women in their cultural heritage, and how the platform is redefining digital media with its authentic,deep and impactful content. Discover how humor, and satire can inspire change, challenge norms, and build a community for Arab women across the Arab world.
In this episode, you will gain insights on:
- The story behind Khateera and how its name symbolizes empowerment for Arab women, and what makes it a unique platform.
- The diverse team behind Khateera, spanning different generations and backgrounds, and how this diversity fuels the platform’s depth and authenticity in content creation and the creative process.
- How Khateera celebrates Arab women’s intelligence and cultural heritage, aiming to inspire and anchor them in their future aspirations and reshaping the narrative.
- The role of humor and satire in Khateera’s content and creative strategy, and how it is used as a tool for social change and challenging societal norms.
- Khateera’s massive online community from the MENA region and its impact, creating a space where tough, often taboo topics can be discussed openly.
Guest Bio:
Rana is Co-founder and Co-CEO of Khateera |خطيرة , She is also the Founder of Nara, a Dubai based healing space dedicated to indigenous healing and conscious living practices.
Rana has over 20 years of experience within the public, private and non-government sectors. She held various leadership roles with Dubai Government, McKinsey & Co. and GeneralElectric. In 2012, she quit a stellar corporate career to start her own consultancy fulfilling one of her heart’s callings: working on equal rights and opportunities for women in the MENA region. She was the CEO of The Womanity Foundation driving the foundation’s portfolio of USD 15 million in social investments supporting equal rights and opportunities for women in the Global South.
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